We create digital ecosystems for integrated management and business growth based on in-depth knowledge of market
Revenue growth in the first year after implementation
A partnership with us allows to boost productivity, cut costs, maintain a steady growth in the market and helps your company reach the next level of competitiveness!
20%
Reducing equipment losses
Improving the car fleet efficiency
Increasing the shelf share in traditional retail business
Increasing the shelf share in chain retail business
Obtaining real-time and reliable data on visits of the distributor's field employees and sales representatives
Reduction of incorrect KPI rewards (%)
Actions of sales representatives are confirmed by facts
Reduction of reporting time
SFA
Audit of distributor sales representatives
- web application
sales force
Features
Benefits for business
Territory Sensing and Customer Base Management
Increase the efficiency of sales representatives and merchandisers
View KPI plan/fact and automatic calculation of bonuses achieved
Completion of questionnaires for the tasks of merchandising and monitoring compliance with contractual conditions, etc.
Acceptance of customer orders, collection
View contract terms, accounts receivable and customer credit limit
Access to marketing materials and product presentations
Integration with Image Recognition
Reducing the number of operators
Instant update and automated collection of information on the outlet after the visit
Improved monitoring of sales reps
Reduction of labor costs by automation of shelf audits with Image Recognition
Reduction of incorrect KPI rewards (%)
sales force
SFA
- mobile app
Viewing and completing assigned tasks, route session
Features
Benefits for business
Improvement of efficiency and objective evaluation of marketing activities
Monitoring of competitors' activities
Price Audit and Inventory Control
Control of availability and placement of POS materials
Management of the assortment in real time (including work with inventory, novelties, OoS, top-SKU)
Shelf operation: compliance with display standards, monitoring of shelf share, control of facing and product quality
Objective monitoring of merchants' compliance with obligations and standards
Quick information acquisition on competitors' prices and their representation in outlets
promotion
TPM
(Trade Promotion Management)
Increase in sales promotion and trade-marketing activities in the context of the sales point
Features
Benefits for business
Improving the quality of promotional planning and forecasting accuracy
Sales and Operational Planning and Pricing Management
Approval Process
Promo pre-modeling
Transmission of promo data to local systems (ERP, Planning System, Salesforce Automation)
Initiation and preliminary evaluation of promotional activities
Minimize "bad costs" such as penalties from customers
Reducing losses from underestimated/overestimated production plans (due to fluctuations in demand, write-offs, discounts on product shelf life, etc.)
promo
PROMO-tool
Planning of promotional and wholesale activities in the channel of key customers
Post evaluation of the promos conducted
Improved control of promo representation in networks through integration with Salesforce Automation
Getting reliable promo data in real time
Features
Benefits for business
Reduce costs and increase revenue by distributors work automation
Pricing of any complexity
Receipt of orders 24/7
Flexible business scenarios for B2B and B2C
Building a direct channel of interaction with the end customer
Automation of work with distributors
Quick launch of the portal, time to market less than 3 months
Sales growth due to receipt of orders 24/7
e-com
B2B, B2C portal
Ensuring control and access to the entire company's sales chain
Saving time to process sales data
Increase end customer loyalty through implemented marketing programs and personalization
Real-time access to objective analytics across the entire sales chain
Marketing Programs and Personalization
Real-time access to objective analytics across the entire sales chain
Features
Benefits for business
Increasing data purity by reducing the number of errors when entering information
Generation of detailed reports on various slices and channels
Automation of routine tasks (autofill of characteristics, binding of categories, possibility of making mass changes, etc.)
Analysis of data occupancy
Unified editing and storage system
Building business processes, monitoring employees' work
Online access to detailed information on each company product in a single system
High safety and security of data handling
product
PIM
(Product Information Management)
Data storage in terms of channels and localizations
Significant savings in labor costs - from 30%
Improving the speed of information processing
Resistance to high loads - the system is able to work with a volume of more than 5 million goods
Features
Benefits for business
Improving the quality of data for investment decisions
Calculation of bonus payments and listings under contracts in sales point
Contract compliance monitoring
Coordination of contracts in different chains depending on the type of contract and its compliance with the approved rates of return
Conclusion of high-margin contracts
Tracking the performance of investments in a sales point
investment
TIM
(Trade Investment Management)
Maintaining a single register of contracts with sales points of the Traditional Trade channel. Contracts with local chains. Common contract management standards (discounts/services)
Control over the use of the investment budget
Reduction in contract negotiation period
Automated payout requests
Features
Benefits for business
Reducing equipment losses
Initiation, coordination and control of equipment maintenance: repair, installation, dismantling, replacement
Control of equipment movement and location
Tracking the status of each piece of equipment
Failure Causes Analysis
Up-to-date information of the location and condition of the equipment
Information is updated after each sales representative visit
equipment
TEM
(Trade Equipment Management)
Maintaining an unified register of equipment
Transparent service program
Improved planning of equipment budgets
Monitoring of earmarked funding
Features
Benefits for business
Reducing costs due to the solving merchandising tasks by the system
Control of the availability of goods at the time of the promo, monitoring of the PROMO decoration
Layouts, prices, compliance with the planogram and shelf share for own goods
Share of shelf and prices of competitors
Availability of operational data on the decoration and availability of goods during the PROMO period
recognition
Video analytics from chains
(CERA web application)
Online data monitoring and analytics by recognizing the flow of video cameras from chains:
Objective control of distributors/chains fulfillment of contractual obligations
Quick system implementation – up to 7 days
Features
Benefits for business
Prompt identification of goods on the shelf with a falsified shelf life
Quick notification of the absence or inconsistency of data on the goods based on the results of reconciliation
Reconciliation with the database online when the field employee enters information on the product in the mobile application
Rapid detection of counterfeit goods
Savings in time spent on goods inspection
counterfeit
Counterfeit monitoring
Consolidation of the system database on the released goods, including the plant code and the production date for each SKU position
Accelerating the process of handling counterfeit goods on the shelf in the supply chain
Reducing the company's image risks through the timely elimination of low-quality goods
Transmission of data for the generation of analytical reports on counterfeit products in the BI-system
Features
Benefits for business
Increase in sales metrics
Coordination and management of participants
Various mechanics of the participants' connection (web-interface, mobile application)
Increasing the share of the brand in the purchasing volume of customers and distributors
Expansion of customer base and representation in sales points
incentive
Incentive programs
Planning, creating and launching promotions for customers and distributors with flexible settings of stages, conditions and calculation principles
Raising awareness of the company's goods and brand
Creation of a favorable perception of the brand, increasing the loyalty of customers and distributors
Automatic calculation of individual plans by participants depending on the characteristics
(for customers and distributors)
Automatic calculation of bonuses and payouts based on fulfilled conditions (sell out, visits, etc.). Coordination of reward
Capabilities of scaling up
Storage of unstructured information of any formats from different sources
Flexible configuration
Ability to use data for any purpose: analyses, forecasts, optimization of business processes
Data can be retrieved with specific features or analyzed directly inside the lake using analytics systems
Features
datalake
Data lake
Requests management to add/modify help information
Management of the contents of NSI directories
Viewing and searching the contents of NSI directories
Creating and configuring custom directories in user mode
Synchronization of NSI directories
Features
data
(Master Data Management)
MDM
Integration (loading/unloading) of NSI directories
Administration of NSI directories
Data visualization
Extracting information from the data lake, transforming and clearing information
Data Mining. Data processing and analysis tools for different slices. The system identifies dependencies and trends using a variety of information processing methods — from statistics and forecasting to semantic analysis
Features
bi
Business Intelligence
Sales Forecasting
Image Recognition - product recognition, display and prices on shelves
Recommendations for working with customers, territory, distributors
Features
ai
Artificial Intelligence
Predictive analysis of the distributor's condition
Sales Rep Routes Optimization
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