Переводим FMCG бизнес в цифровой формат, открывая новые перспективы развития

We are dititalizing your FMCG business by opening doors
to new development opportunities

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RU
DIGITAL SERVICES FOR FMCG
We create digital ecosystems
for integrated management
and business growth based on
in-depth knowledge of market
Revenue growth in the first year after implementation
A partnership with us allows to boost productivity, cut costs, maintain a steady growth in the market and helps your company reach the next level of competitiveness!
20%
Reducing equipment losses
Improving the car fleet efficiency
Increasing the shelf share in traditional retail business
Increasing the shelf share in chain retail business
Accelerated processing of sales data
Reduction of duration
for contract procurement
results
Results achieved by our customers
-56%
+25%
x7
+25%
+38%
x10
Features
Benefits for business
  • Applications, approvals, additions
  • Speed of management decisions increase
  • Single Window for Contract Management and Commitment Control
  • KPI plans establishment, monitoring and calculation of its implementation
  • Financial Information and Interaction History
  • Tracking status:
  1. Sell-In
  2. Sell-Out
  3. Warehouse balances
  4. Price lists
  5. Accounts receivable
  6. Order statuses
  • Available assortment, plans for warehouse goods arrival
  • Portrait of a distributor
  • Reducing labor costs for information collecting from distributors
  • Improving quality of data transmitted by the distributor
  • Sell out, Sell in, Balances updated instantly
  • Reliable analytics on the effectiveness of work with counterparties
  • ▪Objective control of compliance with contractual terms and KPI calculation
  • ▪Reducing time spent on reporting and collecting information on distributors
distributors
DMS
(Distributor Management System)
Features
Benefits for business
  • Managing distributors, their warehouses, assortment and price lists
  • Improving the effectiveness of sales force management
  • KPIs and employees' bonuses management
  • Task Setting and Execution Control
  • Questionnaires for merchandising tasks management
  • Client base and sensory parameters management
  • Assortment Matrix Management
  • Routing sessions, monitoring implementation, viewing session results
  • Obtaining real-time and reliable data on visits of the distributor's field employees and sales representatives
  • Reduction of incorrect KPI rewards (%)
  • Actions of sales representatives are confirmed by facts
  • Reduction of reporting time
SFA
  • Audit of distributor sales representatives
- web application
sales force
Features
Benefits for business
  • Territory Sensing and Customer Base Management
  • Increase the efficiency of sales representatives and merchandisers
  • View KPI plan/fact and automatic calculation of bonuses achieved
  • Completion of questionnaires for the tasks of merchandising and monitoring compliance with contractual conditions, etc.
  • Acceptance of customer orders, collection
  • View contract terms, accounts receivable and customer credit limit
  • Access to marketing materials and product presentations
  • Integration with Image Recognition
  • Reducing the number of operators
  • Instant update and automated collection of information on the outlet after the visit
  • Improved monitoring of sales reps
  • Reduction of labor costs by automation of shelf audits with Image Recognition
  • Reduction of incorrect KPI rewards (%)
sales force
SFA

- mobile app

  • Viewing and completing assigned tasks, route session
Features
Benefits for business
  • Improvement of efficiency and objective evaluation of marketing activities
  • Monitoring of competitors' activities
  • Price Audit and Inventory Control
  • Control of availability and placement of POS materials
  • Management of the assortment in real time (including work with inventory, novelties, OoS, top-SKU)
  • Shelf operation: compliance with display standards, monitoring of shelf share, control of facing and product quality
  • Objective monitoring of merchants' compliance with obligations and standards
  • Quick information acquisition on competitors' prices and their representation in outlets
promotion
TPM

(Trade Promotion Management)

  • Increase in sales promotion and trade-marketing activities in the context of the sales point
Features
Benefits for business
  • Improving the quality of promotional planning and forecasting accuracy
  • Sales and Operational Planning and Pricing Management
  • Approval Process
  • Promo pre-modeling
  • Transmission of promo data to local systems (ERP, Planning System, Salesforce Automation)
  • Initiation and preliminary evaluation of promotional activities
  • Minimize "bad costs" such as penalties from customers
  • Reducing losses from underestimated/overestimated production plans (due to fluctuations in demand, write-offs, discounts on product shelf life, etc.)
promo

PROMO-tool

  • Planning of promotional and wholesale activities in the channel of key customers
  • Post evaluation of the promos conducted
  • Improved control of promo representation in networks through integration with Salesforce Automation
  • Getting reliable promo data in real time
Features
Benefits for business
  • Reduce costs and increase revenue by distributors work automation
  • Pricing of any complexity
  • Receipt of orders 24/7
  • Flexible business scenarios for B2B and B2C
  • Building a direct channel of interaction with the end customer
  • Automation of work with distributors
  • Quick launch of the portal, time to market less than 3 months
  • Sales growth due to receipt of orders 24/7
e-com
B2B, B2C portal
  • Ensuring control and access to the entire company's sales chain
  • Saving time to process sales data
  • Increase end customer loyalty through implemented marketing programs and personalization
  • Real-time access to objective analytics across the entire sales chain
  • Marketing Programs and Personalization
  • Real-time access to objective analytics across the entire sales chain
Features
Benefits for business
  • Increasing data purity by reducing the number of errors when entering information
  • Generation of detailed reports on various slices and channels
  • Automation of routine tasks (autofill of characteristics, binding of categories, possibility of making mass changes, etc.)
  • Analysis of data occupancy
  • Unified editing and storage system
  • Building business processes, monitoring employees' work
  • Online access to detailed information on each company product in a single system
  • High safety and security of data handling
product
PIM

(Product Information Management)

  • Data storage in terms of channels and localizations
  • Significant savings in labor costs - from 30%
  • Improving the speed of information processing
  • Resistance to high loads - the system is able to work with a volume of more than 5 million goods
Features
Benefits for business
  • Improving the quality of data for investment decisions
  • Calculation of bonus payments and listings under contracts in sales point
  • Contract compliance monitoring
  • Coordination of contracts in different chains depending on the type of contract and its compliance with the approved rates of return
  • Conclusion of high-margin contracts
  • Tracking the performance of investments in a sales point
investment
TIM
(Trade Investment Management)
  • Maintaining a single register of contracts with sales points of the Traditional Trade channel. Contracts with local chains. Common contract management standards (discounts/services)
  • Control over the use of the investment budget
  • Reduction in contract negotiation period
  • Automated payout requests
Features
Benefits for business
  • Reducing equipment losses
  • Initiation, coordination and control of equipment maintenance: repair, installation, dismantling, replacement
  • Control of equipment movement and location
  • Tracking the status of each piece of equipment
  • Failure Causes Analysis
  • Up-to-date information of the location and condition of the equipment
  • Information is updated after each sales representative visit
equipment
TEM

(Trade Equipment Management)

  • Maintaining an unified register of equipment
  • Transparent service program
  • Improved planning of equipment budgets
  • Monitoring of earmarked funding
Features
Benefits for business
  • Reducing costs due to the solving merchandising tasks by the system
  • Control of the availability of goods at the time of the promo, monitoring of the PROMO decoration
  • Layouts, prices, compliance with the planogram and shelf share for own goods
  • Share of shelf and prices of competitors
  • Availability of operational data on the decoration and availability of goods during the PROMO period
recognition
Video analytics from chains
(CERA web application)
Online data monitoring and analytics by recognizing the flow of video cameras from chains:
  • Objective control of distributors/chains fulfillment of contractual obligations
  • Quick system implementation – up to 7 days
Features
Benefits for business
  • Prompt identification of goods on the shelf with a falsified shelf life
  • Quick notification of the absence or inconsistency of data on the goods based on the results of reconciliation
  • Reconciliation with the database online when the field employee enters information on the product in the mobile application
  • Rapid detection of counterfeit goods
  • Savings in time spent on goods inspection
counterfeit

Counterfeit monitoring

  • Consolidation of the system database on the released goods, including the plant code and the production date for each SKU position
  • Accelerating the process of handling counterfeit goods on the shelf in the supply chain
  • Reducing the company's image risks through the timely elimination of low-quality goods
  • Transmission of data for the generation of analytical reports on counterfeit products in the BI-system
Features
Benefits for business
  • Increase in sales metrics
  • Coordination and management of participants
  • Various mechanics of the participants' connection (web-interface, mobile application)
  • Increasing the share of the brand in the purchasing volume of customers and distributors
  • Expansion of customer base and representation in sales points
incentive

Incentive programs

  • Planning, creating and launching promotions for customers and distributors with flexible settings of stages, conditions and calculation principles
  • Raising awareness of the company's goods and brand
  • Creation of a favorable perception of the brand, increasing the loyalty of customers and distributors
  • Automatic calculation of individual plans by participants depending on the characteristics
(for customers and distributors)
  • Automatic calculation of bonuses and payouts based on fulfilled conditions (sell out, visits, etc.). Coordination of reward
  • Capabilities of scaling up
  • Storage of unstructured information of any formats from different sources
  • Flexible configuration
  • Ability to use data for any purpose: analyses, forecasts, optimization of business processes
  • Data can be retrieved with specific features or analyzed directly inside the lake using analytics systems
Features
datalake
Data lake
  • Requests management to add/modify help information
  • Management of the contents of NSI directories
  • Viewing and searching the contents of NSI directories
  • Creating and configuring custom directories in user mode
  • Synchronization of NSI directories
Features
data

(Master Data Management)

MDM
  • Integration (loading/unloading) of NSI directories
  • Administration of NSI directories
  • Data visualization
  • Extracting information from the data lake, transforming and clearing information
  • Data Mining. Data processing and analysis tools for different slices. The system identifies dependencies and trends using a variety of information processing methods — from statistics and forecasting to semantic analysis
Features
bi
Business Intelligence
  • Sales Forecasting
  • Image Recognition - product recognition, display and prices on shelves
  • Recommendations for working with customers, territory, distributors
Features
ai
Artificial Intelligence
  • Predictive analysis of the distributor's condition
  • Sales Rep Routes Optimization
contact
Are you looking for an efficient solution?
Our experts will be ready to help you!
We are eager to answer all your questions
and adapt the solution architecture
to your business needs
Phone: +7 (812) 320-65-66
E-mail: sale@grotem.com
GROTEM
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