We are dititalizing your FMCG business by opening doors
to new development opportunities

We create digital ecosystems
for integrated management
and business growth based on
in-depth knowledge of market
A partnership with us allows to boost productivity, cut costs, maintain a steady growth in the market and helps your company reach the next level of competitiveness!
Revenue growth in the first year after implementation
Reducing equipment losses
Improving the car fleet efficiency
Increasing the shelf share in traditional retail business
Increasing the shelf share in chain retail business
Accelerated processing of sales data
Reduction of duration
for contract procurement
Results achieved by our customers
Benefits for business
  1. Sell-In
  2. Sell-Out
  3. Warehouse balances
  4. Price lists
  5. Accounts receivable
  6. Order statuses
  • Portrait of a distributor
  • Single Window for Contract Management and Commitment Control
  • KPI plans establishment, monitoring and calculation of its implementation
  • Available assortment, plans for warehouse goods arrival
  • Financial Information and Interaction History
  • Tracking status:
  • Applications, approvals, additions
  • ▪Reducing time spent on reporting and collecting information on distributors
  • ▪Objective control of compliance with contractual terms and KPI calculation
  • Reliable analytics on the effectiveness of work with counterparties
  • Sell out, Sell in, Balances updated instantly
  • Improving quality of data transmitted by the distributor
  • Reducing labor costs for information collecting from distributors
  • Speed of management decisions increase
(Distributor Management System)
Benefits for business
  • Routing sessions, monitoring implementation, viewing session results
  • KPIs and employees' bonuses management
  • Task Setting and Execution Control
  • Assortment Matrix Management
  • Questionnaires for merchandising tasks management
  • Client base and sensory parameters management
  • Managing distributors, their warehouses, assortment and price lists
  • Reduction of reporting time
  • Actions of sales representatives are confirmed by facts
  • Reduction of incorrect KPI rewards (%)
  • Obtaining real-time and reliable data on visits of the distributor's field employees and sales representatives
  • Improving the effectiveness of sales force management
  • Audit of distributor sales representatives
- web application
sales force
Benefits for business
  • Integration with Image Recognition
  • View KPI plan/fact and automatic calculation of bonuses achieved
  • Completion of questionnaires for the tasks of merchandising and monitoring compliance with contractual conditions, etc.
  • Access to marketing materials and product presentations
  • Acceptance of customer orders, collection
  • View contract terms, accounts receivable and customer credit limit
  • Territory Sensing and Customer Base Management
  • Reduction of labor costs by automation of shelf audits with Image Recognition
  • Improved monitoring of sales reps
  • Instant update and automated collection of information on the outlet after the visit
  • Reducing the number of operators
  • Increase the efficiency of sales representatives and merchandisers
  • Reduction of incorrect KPI rewards (%)
sales force

- mobile app

  • Viewing and completing assigned tasks, route session
Benefits for business
  • Monitoring of competitors' activities
  • Price Audit and Inventory Control
  • Shelf operation: compliance with display standards, monitoring of shelf share, control of facing and product quality
  • Control of availability and placement of POS materials
  • Management of the assortment in real time (including work with inventory, novelties, OoS, top-SKU)
  • Quick information acquisition on competitors' prices and their representation in outlets
  • Objective monitoring of merchants' compliance with obligations and standards
  • Improvement of efficiency and objective evaluation of marketing activities

(Trade Promotion Management)

  • Increase in sales promotion and trade-marketing activities in the context of the sales point
Benefits for business
  • Sales and Operational Planning and Pricing Management
  • Approval Process
  • Initiation and preliminary evaluation of promotional activities
  • Promo pre-modeling
  • Transmission of promo data to local systems (ERP, Planning System, Salesforce Automation)
  • Reducing losses from underestimated/overestimated production plans (due to fluctuations in demand, write-offs, discounts on product shelf life, etc.)
  • Minimize "bad costs" such as penalties from customers
  • Improving the quality of promotional planning and forecasting accuracy


  • Planning of promotional and wholesale activities in the channel of key customers
  • Post evaluation of the promos conducted
  • Improved control of promo representation in networks through integration with Salesforce Automation
  • Getting reliable promo data in real time
Benefits for business
  • Pricing of any complexity
  • Receipt of orders 24/7
  • Automation of work with distributors
  • Flexible business scenarios for B2B and B2C
  • Building a direct channel of interaction with the end customer
  • Sales growth due to receipt of orders 24/7
  • Quick launch of the portal, time to market less than 3 months
  • Reduce costs and increase revenue by distributors work automation
B2B, B2C portal
  • Ensuring control and access to the entire company's sales chain
  • Saving time to process sales data
  • Increase end customer loyalty through implemented marketing programs and personalization
  • Real-time access to objective analytics across the entire sales chain
  • Marketing Programs and Personalization
  • Real-time access to objective analytics across the entire sales chain
Benefits for business
  • Generation of detailed reports on various slices and channels
  • Automation of routine tasks (autofill of characteristics, binding of categories, possibility of making mass changes, etc.)
  • Building business processes, monitoring employees' work
  • Analysis of data occupancy
  • Unified editing and storage system
  • High safety and security of data handling
  • Online access to detailed information on each company product in a single system
  • Increasing data purity by reducing the number of errors when entering information

(Product Information Management)

  • Data storage in terms of channels and localizations
  • Significant savings in labor costs - from 30%
  • Improving the speed of information processing
  • Resistance to high loads - the system is able to work with a volume of more than 5 million goods
Benefits for business
  • Calculation of bonus payments and listings under contracts in sales point
  • Contract compliance monitoring
  • Coordination of contracts in different chains depending on the type of contract and its compliance with the approved rates of return
  • Tracking the performance of investments in a sales point
  • Conclusion of high-margin contracts
  • Improving the quality of data for investment decisions
(Trade Investment Management)
  • Maintaining a single register of contracts with sales points of the Traditional Trade channel. Contracts with local chains. Common contract management standards (discounts/services)
  • Control over the use of the investment budget
  • Reduction in contract negotiation period
  • Automated payout requests
Benefits for business
  • Initiation, coordination and control of equipment maintenance: repair, installation, dismantling, replacement
  • Failure Causes Analysis
  • Control of equipment movement and location
  • Tracking the status of each piece of equipment
  • Information is updated after each sales representative visit
  • Up-to-date information of the location and condition of the equipment
  • Reducing equipment losses

(Trade Equipment Management)

  • Maintaining an unified register of equipment
  • Transparent service program
  • Improved planning of equipment budgets
  • Monitoring of earmarked funding
Benefits for business
  • Control of the availability of goods at the time of the promo, monitoring of the PROMO decoration
  • Layouts, prices, compliance with the planogram and shelf share for own goods
  • Share of shelf and prices of competitors
  • Availability of operational data on the decoration and availability of goods during the PROMO period
  • Reducing costs due to the solving merchandising tasks by the system
Video analytics from chains
(CERA web application)
Online data monitoring and analytics by recognizing the flow of video cameras from chains:
  • Objective control of distributors/chains fulfillment of contractual obligations
  • Quick system implementation – up to 7 days
Benefits for business
  • Quick notification of the absence or inconsistency of data on the goods based on the results of reconciliation
  • Reconciliation with the database online when the field employee enters information on the product in the mobile application
  • Savings in time spent on goods inspection
  • Rapid detection of counterfeit goods
  • Prompt identification of goods on the shelf with a falsified shelf life

Counterfeit monitoring

  • Consolidation of the system database on the released goods, including the plant code and the production date for each SKU position
  • Accelerating the process of handling counterfeit goods on the shelf in the supply chain
  • Reducing the company's image risks through the timely elimination of low-quality goods
  • Transmission of data for the generation of analytical reports on counterfeit products in the BI-system
Benefits for business
  • Coordination and management of participants
  • Various mechanics of the participants' connection (web-interface, mobile application)
  • Expansion of customer base and representation in sales points
  • Increasing the share of the brand in the purchasing volume of customers and distributors
  • Increase in sales metrics

Incentive programs

  • Planning, creating and launching promotions for customers and distributors with flexible settings of stages, conditions and calculation principles
  • Raising awareness of the company's goods and brand
  • Creation of a favorable perception of the brand, increasing the loyalty of customers and distributors
  • Automatic calculation of individual plans by participants depending on the characteristics
(for customers and distributors)
  • Automatic calculation of bonuses and payouts based on fulfilled conditions (sell out, visits, etc.). Coordination of reward
  • Flexible configuration
  • Capabilities of scaling up
  • Ability to use data for any purpose: analyses, forecasts, optimization of business processes
  • Data can be retrieved with specific features or analyzed directly inside the lake using analytics systems
  • Storage of unstructured information of any formats from different sources
Data lake
  • Viewing and searching the contents of NSI directories
  • Requests management to add/modify help information
  • Creating and configuring custom directories in user mode
  • Synchronization of NSI directories
  • Management of the contents of NSI directories

(Master Data Management)

  • Integration (loading/unloading) of NSI directories
  • Administration of NSI directories
  • Extracting information from the data lake, transforming and clearing information
  • Data visualization
  • Data Mining. Data processing and analysis tools for different slices. The system identifies dependencies and trends using a variety of information processing methods — from statistics and forecasting to semantic analysis
Business Intelligence
  • Image Recognition - product recognition, display and prices on shelves
  • Sales Forecasting
  • Recommendations for working with customers, territory, distributors
Artificial Intelligence
  • Predictive analysis of the distributor's condition
  • Sales Rep Routes Optimization
Are you looking for an efficient solution?
Our experts will be ready to help you!
We are eager to answer all your questions
and adapt the solution architecture
to your business needs
Phone: +7 (812) 320-65-66
E-mail: sale@grotem.com
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